This is a old photograph of Levi Strauss and his family.

Citation: http://cdn.buzznet.com/assets/imgx/1/1/1/1/3/2/1/orig-1111321.jpg

In 1866, Levi Strauss & Co. moved to a new, more spacious headquarters, located on 14-16 Battery Street. 

Citation: http://foundsf.org/images/9/9b/Rulclas1$levi-strauss-co-on-battery.jpg

Before the billboard was invented, companies, including Levi Strauss & Co., used bare brick walls, roofs, painted barns, and store signs as advertising. 

"Levi Strauss & Co." Downey, Lynn (pg.32)

This was a lithostone, or an early printing plate, that was used to make the oilcloth Guarantee Ticket, which was sewn onto the back pocket of the Spring Bottom Pants.

"Levi Strauss & Co." Downey, Lynn (pg.12)

 This is a photograph of L. F. Protzman, Levi Strauss & Co.'s sales representative in Fairbanks, Alaska.  The room is labeled, "Farthest North Sample Room". Although Alaska was still mostly wild territory in the early 20th century, men in the area had worn Levi's orveralls since the Klondike gold rush in 1897.

"Levi Strauss & Co." Downey, Lynn (pg.15)

 Here is a group photo of several miners who wore Levi's blue jeans to work in the gold mines.

Citation: http://theselvedgeyard.files.wordpress.com/2009/04/42-20041880.jpg

As shown in this photograph, this is the beginning of how Levi Strauss's Company began to expand its business in the early 1900s.  

Citation: http://www.levistrauss.com/i/company/valueAndVision/ARC3_029.jpg

The XX, the world's oldest pair of jeans, circa1879.  Kept in a fireproof safe in the Levi Strauss & Co. Archives.

Citation: http://latimesblogs.latimes.com/photos/uncategorized/2009/01/22/rage_levis.jpg

From Eulalia "Sister" Bourne's book called "Woman in Levi's," this photograph presents a complete wardrobe of western shirts, "High Fashion" Levi's and denim skirt in behalf of Levi Strauss and Company, the clothing manufacturer that made the woman's clothing line.

Citation: http://parentseyes.arizona.edu/LC2/images/newspaper_sister_levis.jpg

 Levi Strauss & Co. showed off their riveted pants and other clothing at fairs and trade shows.

"Levi Strauss & Co." Downey, Lynn (pg. 72)

This was a brochure for the Levi Strauss' booth at the PPIE.  This piece of clothing was the "Koveralls", which was a children's garment. 

"Levi Strauss & Co." Downey, Lynn (pg. 34)

Miners were among the first to begin wearing waist overalls, especially during the California Gold Rush. 

"Levi Strauss & Co." Downey, Lynn (pg.42)

 This is a photograph of the women employees that were hired at the Levi Strauss Company during the late 1800s.

Citation: http://www.levistrauss.com/i/company/valueAndVision/124.jpg

 This was one of the many blue collared workers who also wore Levi's blue jeans in the West.

Citation: http://upload.wikimedia.org/wikipedia/commons/d/d3/Gullgraver_1850_California.jpg

This photograph of a cowboy symbolizes how important blue jeans were in the American cowboy culture back then in the West.

Citation: http://tellmeboutjeans.files.wordpress.com/2009/03/the-coop_1.jpg

This is a photograph of Levi's Company's assembly line workers during the 1970s.

Citation: http://www.corbisimages.com/Enlargement/Enlargement.aspx?id=TS003889&ext=1

 This photograph shows a group of railroad workers who are all wearing a pair of Levi's overall jeans.  

Citation: http://tellmeboutjeans.files.wordpress.com/2009/03/evans1_650.jpg


 (c) Annie Lam Period 2, Gennie Cheng Period 6

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